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This is an old revision of HouseName made by TpnEditor on 2006-08-31 15:57:08.

 

House name


A house name was a pseudonym owned by a pulp magazine publisher, rather than a single author. Whereas fictitious names such as Max Brand were used by one author, in this case Frederick Faust, house names such as Maxwell Grant could be used by a variety of authors.

Pulp publishers chose to use house names to create the illusion that a series of stories had been written by one person, rather than a stable of authors. For instance, Kenneth Robeson was created by Street and Smith for use on its Doc Savage series. Lester Dent was contracted to write the series, but just in case he was unable to fulfill the job, Street asked Laurence Donovan to write several stories, which were held as backup. Street also used the Robeson name when it started The Avenger series in order to draw the interest of readers of Doc Savage to the new hero pulp.

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