{"id":3828,"date":"2014-07-08T10:00:31","date_gmt":"2014-07-08T14:00:31","guid":{"rendered":"https:\/\/thepulp.net\/yellowedperils\/?p=3828"},"modified":"2026-02-27T15:19:35","modified_gmt":"2026-02-27T20:19:35","slug":"selling-the-pulps-with-posters","status":"publish","type":"post","link":"https:\/\/thepulp.net\/yellowedperils\/2014\/07\/08\/selling-the-pulps-with-posters\/","title":{"rendered":"Selling the pulps with posters"},"content":{"rendered":"

\"TheUpdated: July 24, 2014<\/strong>.<\/span><\/p>\n

As pulp collectors, we mostly focus on the actual product of the whole publishing process: the pulp magazines themselves, the stories contained within them, and the art on the covers.<\/p>\n

I’ve touched on the premiums aspect of collecting — the club pins<\/a>, membership cards<\/a>, etc. — in previous posts. But before all of that, the publishers had to get the magazines off the rack, sold and into the hands of eager readers.<\/p>\n

Doug Ellis<\/strong>, who published Pulp Vault<\/em>, helps run the Windy City Pulp and Paper Show<\/a> and is an avid pulp and pulp art collector, uploaded a number of advertising posters from his collection to Facebook recently. He’s generously given me permission to show them off here.<\/p>\n

Also included is a Short Stories<\/em> ad from the files of pulp fan and collector Richard Hall<\/strong>.<\/p>\n

These posters were typically tacked to walls, shelves or counters of newsstands or shops hawking the latest titles. If you click over to the pulp photos gallery<\/a> here at ThePulp.Net, you’ll notice pulp advertising posters in a couple of the images. In particular, look for the image from December 1929. It includes two interesting cutout standups for Ace-High Magazine<\/em>.<\/p>\n

Most of the posters below were printed, but three feature actual pulp covers on them. Two of Street & Smith posters use generic posters onto which different magazine covers could be glued; in these examples it’s Love Story<\/em> and Doc Savage<\/em>.<\/p>\n

The Short Stories<\/em> poster of Richard’s is similar, but just a cover glued onto a yellow poster board.<\/p>\n

(I should note that many of the posters are different sizes and are not to scale.)<\/p>\n

The first couple of advertising items come from my collection. (After a closer examination and talking with Dwight Fuhro<\/strong>, it looks as though this item promoting The Shadow Magazine<\/em> ran as an advertisement. For more info, please see my “Ads for <\/a>The Shadow<\/a><\/em>” post<\/a>.)<\/p>\n

\"The<\/p>\n

\"A<\/p>\n

The next nine posters are courtesy of Doug:<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

\"A<\/p>\n

And, Richard’s Short Stories<\/em> ad:<\/p>\n

\"A<\/p>\n

Next up, it’s a Street & Smith poster for its Doc Savage Magazine<\/em>. (I apologize, I don’t recall where this poster came from.)<\/p>\n

\"A<\/p>\n

Here’s a late addition (hat-tip to Richard for calling my attention to it). Like the poster above, it’s a cover for Black Mask<\/em> attached to a backing poster. It comes from the Hake’s auction house website<\/a>.<\/p>\n

\"An<\/p>\n","protected":false},"excerpt":{"rendered":"

Updated: July 24, 2014. As pulp collectors, we mostly focus on the actual product of the whole publishing process: the pulp magazines themselves, the stories contained within them, and the art on the covers. I’ve touched on the premiums aspect of collecting — the club pins, membership cards, etc. — in previous posts. But before […]<\/p>\n","protected":false},"author":1,"featured_media":3836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_has_post_settings":[],"footnotes":"","jetpack_publicize_message":"At Yellowed Perils: Selling the pulps with posters. #pulpmags http:\/\/wp.me\/p2qgXO-ZK","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_wp_rev_ctl_limit":""},"categories":[29,32,40,11],"tags":[],"hashtags":[],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pulp-art","category-pulp-collectibles","category-pulp-history","category-pulps"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2014\/07\/bill-barnes.jpg?fit=550%2C704&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2qgXO-ZK","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/3828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/comments?post=3828"}],"version-history":[{"count":12,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/3828\/revisions"}],"predecessor-version":[{"id":6992,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/3828\/revisions\/6992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/media\/3836"}],"wp:attachment":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/media?parent=3828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/categories?post=3828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/tags?post=3828"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/hashtags?post=3828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}