{"id":3888,"date":"2014-07-24T10:00:15","date_gmt":"2014-07-24T14:00:15","guid":{"rendered":"https:\/\/thepulp.net\/yellowedperils\/?p=3888"},"modified":"2014-07-23T23:22:40","modified_gmt":"2014-07-24T03:22:40","slug":"ads-for-the-shadow","status":"publish","type":"post","link":"https:\/\/thepulp.net\/yellowedperils\/2014\/07\/24\/ads-for-the-shadow\/","title":{"rendered":"Ads for ‘The Shadow’"},"content":{"rendered":"

\"TheI had a pleasant chat with pulp uber-collector Dwight Fuhro<\/a><\/strong> earlier this week about pulp advertising.<\/p>\n

He emailed me several advertisements for The Shadow<\/em> magazine that appeared in Street & Smith<\/a>‘s Picture Play<\/em>. And after closer examination of The Shadow<\/a><\/strong> ad that I included in a gallery of pulp promotional posters<\/a> last week (and appears immediately below), I’m pretty certain that it also came from Picture Play<\/em> — or a similar magazine — at one time and was not an advertisement poster for a newsstand or magazine rack.<\/p>\n

\"The<\/p>\n

We’ve all seen ads or promotions for pulps in another pulp by the same publisher. I was looking through a few Doc Savage<\/a><\/em> pulps the other day that included house ads for Love Story Magazine<\/a><\/em>, Western Story Magazine<\/a><\/em>, The Shadow<\/em> and other Street pulps.<\/p>\n

I don’t often think about pulp publishers advertising their fiction magazines in other, non-fiction magazines. But, why not tout your pulps to potential readers? I suspect they probably limited such advertising to their own magazines since they would be getting the advertising at cost and wouldn’t be paying fees to another publisher.<\/p>\n

Though you can find pulp publishers’ advertising in industry publications, such as the examples from American News Trade Journal<\/em> posted by Doug Ellis<\/strong> on Facebook recently, but those are usually targeted at store or newsstand owners.<\/p>\n

Dwight said it would be fine to show that ads that come from his collection, so I’ve included them (all from Picture Play<\/em>) below.<\/p>\n

The first appeared inside the back cover in May 1932.<\/p>\n

\"'The<\/p>\n

This one, also an inside back cover, appeared in February 1933.<\/p>\n

\"'The<\/p>\n

Next up is from May 1933.<\/p>\n

\"'The<\/p>\n

This one, from October 1933, ran on the inside front cover.<\/p>\n

\"'The<\/p>\n

Lastly, here’s one from July 1933. Dwight mentioned that he particularly likes the description of The Shadow in this ad.<\/p>\n

\"'The<\/p>\n","protected":false},"excerpt":{"rendered":"

I had a pleasant chat with pulp uber-collector Dwight Fuhro earlier this week about pulp advertising. He emailed me several advertisements for The Shadow magazine that appeared in Street & Smith‘s Picture Play. And after closer examination of The Shadow ad that I included in a gallery of pulp promotional posters last week (and appears […]<\/p>\n","protected":false},"author":1,"featured_media":3893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_has_post_settings":[],"footnotes":"","jetpack_publicize_message":"At Yellowed Perils: Ads for 'The Shadow.' #pulpmags #theshadow http:\/\/wp.me\/p2qgXO-10I","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_wp_rev_ctl_limit":""},"categories":[32,40,11],"tags":[],"hashtags":[],"class_list":["post-3888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pulp-collectibles","category-pulp-history","category-pulps"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2014\/07\/picture-play-shadow-3302.jpg?fit=550%2C787&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2qgXO-10I","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/3888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/comments?post=3888"}],"version-history":[{"count":10,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/3888\/revisions"}],"predecessor-version":[{"id":3905,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/3888\/revisions\/3905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/media\/3893"}],"wp:attachment":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/media?parent=3888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/categories?post=3888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/tags?post=3888"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/hashtags?post=3888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}