{"id":7217,"date":"2026-08-13T10:00:57","date_gmt":"2026-08-13T14:00:57","guid":{"rendered":"https:\/\/thepulp.net\/yellowedperils\/?p=7217"},"modified":"2026-08-13T08:15:04","modified_gmt":"2026-08-13T12:15:04","slug":"pulps-in-a-postliterate-world","status":"publish","type":"post","link":"https:\/\/thepulp.net\/yellowedperils\/2026\/08\/13\/pulps-in-a-postliterate-world\/","title":{"rendered":"Pulps in a postliterate world"},"content":{"rendered":"<p>In its August issue, <em>The Atlantic<\/em> ran <a href=\"https:\/\/www.theatlantic.com\/magazine\/2026\/08\/reading-crisis-postliterate-age\/687618\/\">\u201cThe End of Reading Is Here,\u201d<\/a> by <strong>Rose Horowitch<\/strong>. It argued that Americans process more words than any generation before us \u2014 texts, posts, captions, threads \u2014 while the sustained attention that a book demands is slipping away. Horowitch\u2019s word for this is <em>postliterate<\/em> rather than illiterate.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/atlantic-2026-08.jpg?ssl=1\" rel=\"lightbox[7217]\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/atlantic-2026-08.jpg?resize=350%2C467&#038;ssl=1\" alt=\"The Atlantic (August 2026)\" width=\"350\" height=\"467\" class=\"alignright size-full wp-image-7228\" srcset=\"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/atlantic-2026-08.jpg?w=1125&amp;ssl=1 1125w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/atlantic-2026-08.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/atlantic-2026-08.jpg?resize=550%2C733&amp;ssl=1 550w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/atlantic-2026-08.jpg?resize=768%2C1024&amp;ssl=1 768w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a>Fewer than half of American adults read a book of any kind in 2022. The share who read for pleasure on any given day fell from 28 percent in 2004 to 16 percent in 2023. And roughly 20 percent of adults now account for more than 80 percent of all books read.<\/p>\n<p>A Rutgers historian tells Horowitch that reading is becoming a niche hobby, on the order of stamp collecting.<\/p>\n<p>Stamp collecting. One of my grandfathers did that. How many stamp collectors do you know today?<\/p>\n<p>Horowitch frames the whole thing with the Library of Alexandria, which she argues didn\u2019t burn so much as it was neglected \u2014 the will to maintain it ran out before the scrolls did. That threat of apathy got me thinking about this on my long drive back from <a href=\"https:\/\/thepulp.net\/yellowedperils\/category\/news\/events\/pulpfest\/\">PulpFest<\/a> last week.<\/p>\n<h3>The BookTubers arrive<\/h3>\n<p>A lot of us grew up reading pulp stories reprinted in paperback books, from science fiction, horror, and fantasy to pulp heroes and westerns.<\/p>\n<p>As I mentioned in my <a href=\"https:\/\/thepulp.net\/yellowedperils\/2026\/08\/07\/a-look-back-at-pulpfest-2026\/\">PulpFest 2026 report<\/a> last week, attendance hit a record with 487.<\/p>\n<p>Among the new faces at the convention were \u201cBookTubers,\u201d at least 11 that I know of.<\/p>\n<p>Just as we read genre fiction in paperbacks, the BookTubers are doing the same. They were already reading in our territory and worked their way back to where it all started. They followed the trail to the pulps just as we did.<\/p>\n<p><strong><a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/richard-rempel\/\" target=\"_blank\" rel=\"noopener noreferrer\" id=\"pulp-hauls\">Richard Rempel<\/a><\/strong> (who posts on YouTube under <strong><a href=\"https:\/\/www.youtube.com\/@vintagesf\" target=\"_blank\">Vintage SF<\/a><\/strong>) and <strong><a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/nick-anderson\/\">Nick Anderson<\/a><\/strong> (<strong><a href=\"https:\/\/www.youtube.com\/@TheBookGraveyard\">The Book Graveyard<\/a><\/strong>) were kind enough to provide me with lists of other BookTubers who were at <a href=\"https:\/\/thepulp.net\/pulp-events\/convention-coverage\/#pulpfest\">PulpFest<\/a> 2026:<\/p>\n<figure id=\"attachment_7246\" aria-describedby=\"caption-attachment-7246\" style=\"width: 400px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?ssl=1\" rel=\"lightbox[7217]\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=400%2C267&#038;ssl=1\" alt=\"Some of the BookTubers at PulpFest 2026\" width=\"400\" height=\"267\" class=\"size-full wp-image-7246\" srcset=\"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=550%2C367&amp;ssl=1 550w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=990%2C660&amp;ssl=1 990w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=1320%2C880&amp;ssl=1 1320w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=470%2C313&amp;ssl=1 470w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=640%2C426&amp;ssl=1 640w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=414%2C276&amp;ssl=1 414w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=215%2C143&amp;ssl=1 215w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=130%2C86&amp;ssl=1 130w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=187%2C124&amp;ssl=1 187w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=74%2C49&amp;ssl=1 74w, https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?resize=111%2C74&amp;ssl=1 111w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-7246\" class=\"wp-caption-text\">Some of the BookTubers at PulpFest 2026 (Courtesy of <a href=\"https:\/\/www.youtube.com\/@infinitetext\" target=\"_blank\">Infinite Text<\/a>)<\/figcaption><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@BadTasteBooks\">Bad Taste Books<\/a><\/strong> (<strong><a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/bryan-raines\/\">Bryan Raines<\/a><\/strong>)<\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@thebookrapport-cx8kh\">The Book Rapport<\/a><\/strong> (<strong><a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/brandon-purvis\/\">Brandon Purvis<\/a><\/strong>)<\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@InfiniteText\">Infinite Text<\/a><\/strong> (<strong>Andreea<\/strong>)<\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@LiminalSpaces03\">Liminal Spaces<\/a><\/strong> (<strong>Chris<\/strong>)<\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@L-SpaceArchives\">L-Space Archives<\/a><\/strong> (<strong>Rob<\/strong>)<\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@PulpMortem\">Pulp Mortem<\/a><\/strong> (<strong><a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/jake-swick\/\">Jake Swick<\/a><\/strong>)<\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@TheRetiredBookGuy\">The Retired Book Guy<\/a><\/strong> (<strong>Lee<\/strong>)<\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@secretfirebooks7894\">Secret Fire Books<\/a><\/strong> (<strong><a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/t-h-brandt\/\">T.H. Brandt<\/a><\/strong>)<\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/@ShadySamsShelves\" target=\"_blank\" rel=\"noopener noreferrer\">Shady Sam&#8217;s Shelves<\/a><\/strong> (<strong><a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/samuel-oatley\/\">Samuel Oatley<\/a><\/strong>)<\/li>\n<\/ul>\n<p>(If you were at PulpFest and are not on this list, <a href=\"https:\/\/thepulp.net\/about-tpn\/contact\/\">please let me know<\/a> so that I can add you.)<\/p>\n<h3>We were the menace once<\/h3>\n<p>Let\u2019s go back into the past for a bit, to something that I\u2019ve written about in my contributions over the past few years to the <strong><a href=\"https:\/\/peaps.net\/\" target=\"_blank\">Pulp Era Amateur Press Society<\/a><\/strong>.<\/p>\n<p>In 1936, <strong>Anita P. Forbes<\/strong> told the National Council of Teachers of English that 90 percent of high-school students were reading pulp magazines, and that this constituted a menace to their morals, their English, and their minds. Ninety percent of high schoolers reading anything at all would be something to celebrate now. In 1936, it was the emergency.<\/p>\n<p>Two years earlier, <strong>Arnold Mulder<\/strong>, the head of the English department at Kalamazoo College, writing in <em>The Grand Rapids Press<\/em>, had gone further. The pulps, he wrote, were \u201cmachine-made literature for a vast army of literate people\u201d who couldn\u2019t tell good writing from bad, and who read not out of imagination but to escape the boredom of their own company.<\/p>\n<p>Read that again with Horowitch in mind. Mulder\u2019s readers were certainly literate \u2014 they were consuming magazines by the millions \u2014 but he didn\u2019t think what they were doing amounted to worthwhile reading.<\/p>\n<p>Horowitch\u2019s concern is different, but related: We remain literate while losing the habit of the sustained, demanding reading that she thinks develops the mind. Ninety-two years apart, both are arguing over what it means to really read.<\/p>\n<p>Horowitch knows this tradition exists, to her credit. She points to a 1900 <em>Atlantic<\/em> essay by <strong>Arthur Reed Kimball<\/strong> warning that newspapers were killing books. Readers, he complained, would turn first to <a href=\"https:\/\/www.theatlantic.com\/magazine\/archive\/1900\/07\/the-invasion-of-journalism\/636300\/\">\u201ca curious bicycle adventure\u201d<\/a> instead of anything improving. Jefferson thought novels were rotting women\u2019s minds. Every medium is the previous one\u2019s decline.<\/p>\n<p>Mulder wasn\u2019t entirely wrong. A man reading <strong><em><a href=\"https:\/\/thepulp.net\/tag\/argosy\/\">Argosy<\/a><\/em><\/strong> in 1934 was not performing deep textual analysis.<\/p>\n<p>But some of those readers \u2014 members of Mulder\u2019s machine-made army, the people written off as not really reading \u2014 became the collectors. They kept the magazines. They started the fanzines. They built the bibliographies and the indexes and the amateur press associations. Some of the despised readers turned into the preservers.<\/p>\n<p>An unsigned editorial in <em>The News and Observer<\/em> of Raleigh saw it coming in November 1936. Answering Forbes, the writer pointed out that the pulps were damned no more heartily than the dime novels and penny dreadfuls of 50 years before, that those generations survived anyway, and that driving the pulps into forbidden secrecy would only guarantee them a wider readership. Kids ought to be reading Longfellow and Franklin, sure. \u201cIt is nothing strange if gangsters and G-men are now\u201d more fun, the editorial says.<\/p>\n<h3>From letter columns to BookTube<\/h3>\n<p><strong>Harold Hersey<\/strong>, who edited many pulp magazines and wrote <em><a href=\"https:\/\/thepulp.net\/pulp-bibliography\/pulpsters\/#hersey\">Pulpwood Editor<\/a><\/em> in 1937, noticed something about the young readers who wrote in to the letter columns. They were sharper than the rest of the audience: \u201calready critical; soon will be hypercritical\u201d and, he figured, not long for pulp fiction.<\/p>\n<p>Hersey wasn\u2019t describing a BookTuber exactly. He thought those increasingly critical readers might eventually leave the pulps behind. But he recognized the type: the reader who doesn\u2019t merely consume a story but starts talking about it and looking for more.<\/p>\n<p>The pulps have always produced critics out of their most engaged readers, and those readers have always used whatever medium was at hand: letter columns, fanzines, amateur press associations, newsgroups and mailing lists, message boards, and, now, video.<\/p>\n<p>I\u2019ve been doing a version of this by mail for years. My contributions to <a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/pulp-era-amateur-press-society\/\">PEAPS<\/a> are, functionally, a comment thread with a three-month latency. I read everyone else\u2019s zines, I write up my responses, we all wait for the next mailing to come in. Somebody in PEAPS once described the APA as a conversation among pulp fans that just takes a long time to play out. That\u2019s BookTube but at a snail\u2019s pace.<\/p>\n<p>The difference between what Richard, Nick, and the others do and what I do is the delivery system. No one would call PEAPS postliterate.<\/p>\n<p>But Richard, Nick, and the others are reading, and reading for pleasure. And, they were picking up quite a number of pulp magazines at PulpFest because they want to read them. (Check out their <a href=\"#pulp-hauls\">PulpFest reports and book\/magazing hauls videos<\/a>.)<\/p>\n<h3>What\u2019s (or maybe, who\u2019s) next?<\/h3>\n<p>Reading the pulps, of course, isn\u2019t the same thing as collecting them. Someone can become fascinated with <strong><a href=\"https:\/\/thepulp.net\/tag\/robert-e-howard\/\">Robert E. Howard<\/a><\/strong>, <strong><a href=\"https:\/\/thepulp.net\/yellowedperils\/tag\/leigh-brackett\/\">Leigh Brackett<\/a><\/strong>, <strong><a href=\"https:\/\/thepulp.net\/tag\/clark-ashton-smith\/\">Clark Ashton Smith<\/a><\/strong>, or any number of other pulp writers through a paperback and never feel the slightest need to own the original magazines. Pulps are fragile. They take up room. Some are expensive. Paperbacks and reprints are a lot more convenient.<\/p>\n<p>But collectors have always been a fraction of the people who read pulp stories, either in paperbacks or reprints. The question isn\u2019t whether every new pulp reader will start filling shelves with old magazines. It\u2019s whether enough of them will become interested in the history and the physical pulps to become the next collectors, researchers, bibliographers, dealers, convention attendees, and preservers.<\/p>\n<p>Maybe someone watches a video about an old paperback, reads the book, follows the author back to the pulps, and eventually shows up at PulpFest.<\/p>\n<p>There\u2019s an irony here that Horowitch\u2019s argument doesn\u2019t quite account for: Video may be crowding out reading generally, but BookTube uses that same medium to encourage people to read. The technology supposedly helping to create a postliterate world may also be one of the ways a reading subculture recruits its next generation.<\/p>\n<p>I want pulp magazine fandom to outlast our generation, and I\u2019m thrilled to see the BookTubers involved. Will they take up our mantle as collectors and preservers? I don\u2019t know. But if, as Horowitch says, apathy is the threat, then based on the past few years at PulpFest, we may be in good hands.<\/p>\n<p><a href=\"https:\/\/pulpfest.com\/\">PulpFest 2027<\/a> is Aug. 5-8. A BookTuber panel will be on the schedule. Come see for yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its August issue, The Atlantic ran \u201cThe End of Reading Is Here,\u201d by Rose Horowitch. It argued that Americans process more words than any generation before us \u2014 texts, posts, captions, threads \u2014 while the sustained attention that a book demands is slipping away. Horowitch\u2019s word for this is postliterate rather than illiterate. Fewer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_has_post_settings":{"highlight_sharing":"default","image_sharing":"default","headline_sharing":"default"},"footnotes":"","jetpack_publicize_message":"New at Yellowed Perils: In 1936, English teachers warned that 90 percent of high schoolers were reading pulp magazines. In 2026, The Atlantic says almost nobody reads at all \u2014 and BookTubers showed up at PulpFest to prove that wrong.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_wp_rev_ctl_limit":""},"categories":[9,22,11],"tags":[97,145,110,139,138,135,133,147,140,149,131,148,137,132,150,136,134,142,152,153,141,144,146,151,143],"hashtags":[],"class_list":["post-7217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","category-pulpfest","category-pulps","tag-argosy","tag-bad-taste-books","tag-booktube","tag-brandon-purvis","tag-bryan-raines","tag-clark-ashton-smith","tag-harold-hersey","tag-infinite-text","tag-jake-swick","tag-l-space-archives","tag-leigh-brackett","tag-liminal-spaces","tag-nick-anderson","tag-pulp-era-amateur-press-society","tag-pulp-mortem","tag-richard-rempel","tag-robert-e-howard","tag-samuel-oatley","tag-secret-fire-books","tag-shady-sams-shelves","tag-t-h-brandt","tag-the-book-graveyard","tag-the-book-rapport","tag-the-retired-book-guy","tag-vintage-sf"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p2qgXO-1Sp","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thepulp.net\/yellowedperils\/files\/2026\/08\/booktubers-pulpfest-2026.jpg?fit=1500%2C1000&ssl=1","_links":{"self":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/7217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/comments?post=7217"}],"version-history":[{"count":12,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/7217\/revisions"}],"predecessor-version":[{"id":7250,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/posts\/7217\/revisions\/7250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/media\/7246"}],"wp:attachment":[{"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/media?parent=7217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/categories?post=7217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/tags?post=7217"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/thepulp.net\/yellowedperils\/wp-json\/wp\/v2\/hashtags?post=7217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}